SureCo

Overview

SureCo markets itself as a large-group ICHRA administrator. The homepage headline is “Large Group ICHRA Done Right.” Public pages say SureCo is the only administrator 100% dedicated to ICHRA for large groups and that eight of the top 10 brokerage firms trust SureCo with large-group ICHRA clients (vendor claim).

Size guidance is not perfectly uniform across assets:

• Homepage / “Why SureCo” pages: premier administrator for groups of 200+ employees.
• HR page: most customers have a minimum of 200+ eligible employees; SureCo has onboarded organizations with more than 2,500 employees; copy also says “whether you’re a company with 200 or 10,000 employees.”
• A 2024 sales PDF uses “Technology Built for Large Groups (250+).”
• A 2024 compliance guide PDF says SureCo specializes in large employers with 150+ workers.

Treat 200+ eligible employees as the current public target, and confirm minimums on the quote.

SureCo says it was founded by brokers and ICHRA pioneers with over 60 years of combined experience, that team members lobbied for the 2020 ICHRA rules, and that it has multiple seasons of open-enrollment experience. Robert Horry is named Chief Impact Officer. Headquarters / legal name on a 2024 PDF: SureCompanies Inc.

A Brown & Brown of Massachusetts quote from President Eric Kasen is used across the site.

Key Capabilities

• Fit assessment, census-based population and financial analysis, then migration, implementation, and education before a fully managed open enrollment.
• Enrollment platform: plan shopping, plan-match modeling, and HR/employee dashboards.
• Direct carrier payments, one monthly bill, and pre-tax payroll deductions. SureCo contrasts this with reimbursement-style ICHRA (employees paying carriers and waiting to be paid back).
• HRIS/payroll integrations for QLEs and deductions; ancillary integrations mentioned in sales PDFs.
• Compliance support: ACA affordability testing and contribution design, non-discrimination / class checks, COBRA notifications, and 1094/1095-C filing data (not necessarily SureCo-as-filer — confirm who submits).
• Fully managed OE: virtual training, communication planning, and 1:1 consultations for high utilizers and Medicare-eligible workers.
• Year-round U.S.-based support. Published service claims include a 92% customer satisfaction rating, response times under 15 minutes, and bilingual English/Spanish support.
• Mid-year check-ins, custom monthly reporting, and dedicated migration / customer / employee-experience teams.

Vendor savings figures vary by asset (examples: 22% average premium savings in a 2024 compliance PDF; 23% on a “Why SureCo” page; 15.5% average estimated savings reported by brokers in “The 2026 State of ICHRA”). Use them as marketing stats, not a guarantee.

Integrations & Ecosystem

SureCo states it develops custom integrations with HRIS and payroll systems and offers API connections with leading HRIS. A public named-connector directory was not found on the pages reviewed. Ancillary integrations are mentioned so HR can manage other benefits alongside medical ICHRA.

Distribution is consultant-centric: SureCo says it works to strengthen the broker relationship rather than replace it, and that PEPM-based fees are designed so consultants stay whole.

Pricing

No public PEPM schedule. Administration is sold as a large-group quote. Consultant compensation is described as PEPM-based. Implementation, OE management, and custom integration fees are not itemized online.

Notes & Limitations

• Not positioned for small-group ICHRA; minimums in public materials cluster around 150–250 employees depending on the document year.
• Direct-pay / single-bill model is the product differentiator versus reimbursement-only administrators; confirm which carriers actually accept SureCo’s payment path in the employee’s rating area.
• 1094/1095 language is “filing data” in at least one PDF — confirm whether SureCo e-files or only supplies files.
• “Eight of the top 10 brokerage firms,” CSAT, response-time, and savings percentages are vendor-reported and not independently audited here.
• “National” is based on “plans across the country” language; confirm state and carrier coverage for the census.

Sources

• https://www.sureco.com/
• https://www.sureco.com/why-sureco-is-the-right-fit-for-your-company
• https://www.sureco.com/human-resources
• https://www.sureco.com/hubfs/SureCo%20%231%20ICHRA%20for%20Large%20Groups%203pg.pdf
• https://www.sureco.com/hubfs/Industry%20Guides/SureCo_Compliance_Guide_2024.pdf