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Products / ICHRA Platforms & Administrators

FU

Further

Public facts

HSA / HRA account administration

HealthEquity-owned administrator of HSAs, FSAs, and HRAs; used for health-account funding and claims, not documented on public pages as a standalone ICHRA shopping platform.

Visit hellofurther.com

Overview

Further (HelloFurther.com) administers health savings accounts, flexible spending accounts, and health reimbursement arrangements. The company says it was founded in 1989 inside a health plan and offers account management, service, and technology as a one-stop CDH shop. Public homepage copy lists HSA, HRA, and FSA, plus lower fees and higher interest rates as a general claim. HealthEquity acquired Further; member materials refer to the Further by HealthEquity mobile app and tell users to log in only at HelloFurther.com. This entry is in the ICHRA category because HRA administration is how some employers fund ICHRA reimbursements. Further’s public site (as retrieved) does not describe ICHRA-specific shopping, classes, or notices.

Why it matters Further is a scaled HRA recordkeeper sitting under HealthEquity. It can be the account layer behind an ICHRA, but it is not a documented end-to-end ICHRA administrator on public pages.

Target buyer
Employers and health-plan partners that use Further for HSA/FSA/HRA accounts, including groups whose ICHRA dollars flow through an HRA on Further.
Pricing model
Employer or health-plan contracted CDH fees; not published as an ICHRA PEPM
Homepage claims 'lower fees and higher interest rates' without a public fee table. No ICHRA administration price is published. Confirm HRA/ICHRA scope in the Further or HealthEquity contract.
Availability
National
Research
Last researched 2026-08-23
Agent-strong category

Key features

  • HSA, HRA, and FSA administration
  • Combined account management, customer service, and technology
  • Member web login at HelloFurther.com and Further by HealthEquity mobile app
  • Employer/plan HRA design support via partner learning sites (e.g., HRA plan-design and renewal forms on some white-label portals)

Integrations

  • Health plan and employer file feeds (typical CDH; named public roster not published on the homepage)
  • HealthEquity (parent / portal-transition path for some books)

Overview

Further brands itself as a leading administrator of health spending accounts: HSA, FSA, and HRA. Homepage facts used here: founded in 1989 within a health plan; one-stop shop for account management, customer service, and technology; customer-service CSAT claimed at 96%; login only through https://HelloFurther.com or the Further by HealthEquity mobile app.

The first successful fetch of hellofurther.com in this research pass returned that product positioning. Later fetches hit Cloudflare bot protection, so deeper product pages (full HRA matrix, ICHRA mentions) were not re-scraped from the live homepage.

HealthEquity announced the acquisition of Further (IR headline “HealthEquity to Acquire Further,” April 8, 2021). Client-transition PDFs used in the market describe HealthEquity as parent/custodian moving HSA, HRA, and FSA populations from the Further portal onto HealthEquity’s portal. Some groups may still be on Further branding; others may have migrated.

ICHRA: No official Further page retrieved in this pass names Individual Coverage HRA as a distinct product. Further is listed in this category only as an HRA administrator that can hold employer-funded reimbursements some ICHRA designs use. Do not assume Further provides individual-market enrollment, ICHRA notices, or class/affordability testing unless the current contract says so.

Key Capabilities

  • Administration of HSAs, HRAs, and FSAs.
  • Member self-service via HelloFurther.com and mobile app.
  • Service model emphasizing trained support (96% CSAT is vendor-reported).
  • Partner/white-label learning sites (example: Horizon CDH learning pages on a hellofurther.com subdomain) include HRA onboarding, member materials, an HRA Direct Plan Design Guide, and an HRA Renewal Change Form — i.e., traditional HRA plan administration, not ICHRA shopping.

Integrations & Ecosystem

Further historically sat inside health-plan CDH programs and now sits under HealthEquity. Public homepage does not list payroll or ICHRA-marketplace connectors. Confirm whether a given group is still on Further, already on HealthEquity, or split by account type.

Pricing

No public PEPM or ICHRA fee. “Lower fees and higher interest rates” is marketing without numbers. Price through the health plan, TPA, or HealthEquity/Further sales team.

Notes & Limitations

  • ICHRA shopping/admin not verified on public Further pages in this research.
  • Cloudflare intermittently blocked hellofurther.com and HealthEquity IR, limiting page depth.
  • Acquisition/transition means branding, apps, and claims funding forms may differ by year of implementation.
  • “National” is inferred from a national CDH book of business; confirm the specific health-plan partnership.

Sources

Tags: HRA · HSA · FSA · ICHRA · HealthEquity · consumer-directed