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HA

Health Advocate

Public facts

Health advocacy and navigation

Employer advocacy, navigation, EAP, clinical care management, and wellness programs with 24/7 Personal Health Advocates and an AI-assisted Benefits Wallet.

Visit healthadvocate.com

Overview

Health Advocate, founded in 2001, sells whole-person employee support that combines Personal Health Advocates with AI-powered technology. Foundational products include Health Advocacy & Navigation, Mental Health & Work/Life (EAP), Clinical Care Management, Wellness & Coaching, and Health Screenings & Vaccinations. Concierge programs include Generations (caregiver support), Population Health, and Mind & Body EAP. The vendor states HIPAA-compliant operations, NCQA certification and accreditation, 24/7 support for the whole family, and service in 250+ languages. Advocacy pages describe one number and one platform, Benefits Wallet, proactive outreach using census or claims data, and an Enhanced Advocacy Program. A data-enhanced advocacy claim is 10% lower annual medical cost trend and 38% care-gap closure in one year.

Why it matters It is a long-running advocacy brand (2001) with NCQA-cited programs and a full EAP/wellness adjacency, often compared when the buyer wants phones-and-nurses advocacy rather than an AI-only front door.

Target buyer
Employers and consultants that want a human advocacy/EAP stack (often alongside screenings and caregiver support), not only a digital provider-search app.
Pricing model
Not published; sales-assisted / quote-based, modular programs
No PEPM or package prices on healthadvocate.com. Member pages say family support is at no extra cost to the member. Employer fees require a demo request.
Availability
National
Research
Last researched 2026-08-23
Agent-strong category

Key features

  • Health Advocacy & Navigation: benefits specialists, nurses, and clinical staff; provider and facility find; claims, billing, and prior-auth help
  • One number / one platform to connect members to all benefits
  • Benefits Wallet: ID cards, vendor links, mobile/web, AI benefits assistant
  • Proactive outreach via text, call, web, email, and mail using census or claims data
  • Enhanced Advocacy Program using integrated medical and pharmacy claims
  • 24/7 support in 250+ languages; whole-family help at no extra member cost (vendor)
  • Open-enrollment advocacy add-on
  • Adjacent products: EAP, clinical care management, wellness coaching, biometric screenings, Generations caregiver support, Population Health
  • Client dashboards for utilization, engagement, and care trends

Integrations

  • Links to the employer’s TPA, health plan, and third-party vendor sites inside Benefits Wallet
  • Optional medical and pharmacy claims feeds for Enhanced Advocacy
  • Member website and mobile app
  • Consultant / broker channel (partners page)

Overview

Health Advocate’s site describes a whole-person approach “powered by technology, delivered with heart.” A 25-years badge appears on the homepage. Founder and Chief Medical Officer / President Emeritus Abbie Leibowitz, M.D., writes that the company was founded in 2001 to help people navigate healthcare. Current CEO is Jeff Cordell; Kathy Richardson is President.

The company sells foundational solutions (advocacy/navigation, EAP, clinical care management, wellness/coaching, screenings/vaccinations) and concierge programs (Generations aging-adult and caregiver support, Population Health, Mind & Body EAP). Homepage trust marks include HIPAA-compliant, NCQA certified and accredited, 24/7 support for the whole family, and 250+ languages. Award badges shown include Great Place to Work (Jun 2026–Jun 2027, USA) and other customer-service awards.

Personal Health Advocates are described as a collaborative team (medical directors, RNs, benefits and claims specialists, counselors, social workers, coaches, dietitians, data scientists, and screening staff) using a custom CRM called MemPHIS. Members get unlimited 24/7 support in 250+ languages via phone, email, text, or chat, plus a HIPAA-compliant website and app. Help is described as 100% independent and confidential.

Advocacy outcome claim: clients using the data-enhanced advocacy solution saw a 10% lower annual medical cost trend and a 38% care-gap closure rate in one year (vendor). Other homepage percentages did not render as readable numbers in this capture.

Key Capabilities

  • Expert guidance from benefits specialists, nurses, and clinical staff.
  • Help finding doctors, specialists, and facilities; explaining diagnoses, treatments, and prescriptions.
  • Resolution of billing errors, insurance claims, and prior authorizations; online tools to upload forms and view case status.
  • Support for chronic conditions, Medicare, and eldercare; optional open-enrollment assistance.
  • Benefits Wallet: ID cards, links to third-party vendors, AI benefits assistant, mobile/tablet/web.
  • Proactive, targeted outreach using AI plus health and census data; enhanced model can use claims to spot risks and care gaps.
  • Multi-channel campaigns (text, call, web messaging, email, home mailers) and monthly digital campaigns tied to national health observances.
  • Real-time client dashboards.
  • Adjacent clinical and wellbeing products listed above.

Integrations & Ecosystem

Benefits Wallet is designed to link out to the health plan, TPA, and other vendors. Enhanced Advocacy uses integrated medical and pharmacy claims when the employer provides them. Consultant-facing materials sit at the partners page. A full carrier/TPA/API list was not published on the pages captured here.

Pricing

Not published. Contact and demo request are the commercial path. Member-facing family support is described as no extra cost to the member; that is not an employer price.

Notes & Limitations

  • Several homepage outcome percentages rendered as zeros in the fetch and are omitted.
  • The 10% trend / 38% gap-closure claim is vendor-reported for the data-enhanced advocacy subset.
  • “National” is inferred from U.S. employer positioning and nationwide team language; no state matrix was found.
  • Ownership beyond the operating leadership team was not stated on the pages used here.

Sources

Tags: health advocacy · care navigation · EAP · Benefits Wallet · population health · caregiver support · NCQA