Products / Wellness & Employee Engagement
Fitbit Health Solutions
Public factsEnterprise wearables and population-health coaching (Google Health)
Google Health Enterprise (formerly Fitbit Enterprise): wearables, Google Health app/Premium, AI coaching, and APIs for employers and health plans.
Overview
The site healthsolutions.fitbit.com now markets Google Health Enterprise, which the FAQ says was formerly Fitbit Enterprise. Organizations get bulk wearable fulfillment (Google Fitbit Air through Pixel Watch 4), the Google Health app with optional Google Health Premium, Google Health Coach (adaptive AI guidance), and the Google Health API for population metrics on Google’s OAuth 2.0 infrastructure. Google sells the stack to employers, Medicare Advantage plans, and care/provider organizations.
Why it matters This is the enterprise Fitbit/Google wearable program HR still shortlists as Fitbit Health Solutions, now officially Google Health Enterprise.
- Target buyer
- Employers, Medicare Advantage plans, and care organizations that want a wearable-plus-coaching population-health program rather than a points-only wellness portal.
- Pricing model
- Not published; enterprise quote for devices, Premium subscriptions, and services
- No public PEPM or device SKU prices on the enterprise page. Google Health Premium is sold separately and is required for some coaching features. Features, availability, and Gemini-related disclaimers are stated on the page.
- Availability
- National
- Research
- Last researched 2026-08-23
- Agent-strong category
Key features
- Enterprise wearable lineup including screenless Google Fitbit Air and Google Pixel Watch 4
- Google Health app tracking plus Google Health Premium content, insights, and coaching features
- Google Health Coach adaptive, personalized guidance (Premium-related)
- Google Health API for Fitbit, Pixel Watch, and third-party device/app metrics
- Bulk device and subscription fulfillment
- Population analytics and engagement reporting
- Positioned for employer wellness, MA supplemental benefits, and remote monitoring / EHR-oriented care solutions
Integrations
- Google Health API (Fitbit, Pixel Watch, third-party devices and apps)
- OAuth 2.0
- EHR / clinical workflow integration described for Care Solutions (open API; named EHR vendors not listed)
- HR-system integration described at a high level for employers
Overview
Fitbit Health Solutions is the directory name for the enterprise business at healthsolutions.fitbit.com. That site now titles the product Google Health Enterprise and states it was formerly Fitbit Enterprise. Google Health Enterprise combines wearables, the Google Health app, optional Premium, AI coaching, and an API so organizations can run population-health programs.
Wearables marketed on the page range from screenless Google Fitbit Air to Google Pixel Watch 4. The free Google Health app provides tracking; Premium unlocks exclusive content, deeper insights, and advanced features including personalized coaching. Google Health Coach is described as an interactive layer with adaptive, proactive suggestions.
Audiences: employer solutions (workforce wellbeing and cost), Medicare Advantage (STAR ratings / supplemental benefit), and care solutions (care-gap closure, remote monitoring). A Lark Health quote describes a collaboration that links Google Health activity data to Lark’s coaching and meal logging.
Vendor-presented outcomes (many footnoted as internal/unpublished Fitbit or pilot data): 2,000-step daily increase in high-risk adults 60+; 71% monthly active-user engagement sustained 9 months; $6.5 million potential two-year savings for an 8,000-participant cohort; 25% reduced type 2 diabetes risk per 1,000-step increase; HRV/RHR and activity/weight-loss comparisons vs. controls. Treat as vendor/pilot figures. The page states devices and sleep/heart features are not intended for medical purposes.
Key Capabilities
- Bulk device deployment and subscription fulfillment.
- Consumer-grade tracking at enterprise scale.
- AI coaching (Premium / Health Coach).
- Unified API for Fitbit, Pixel Watch, and other sources.
- Dashboards for engagement, trends, and ROI (described in FAQs).
- MA and provider/care packaging in addition to employer wellness.
Integrations & Ecosystem
Google Health API on OAuth 2.0 is the documented integration surface. FAQs mention HR-system integration and EHR flow for care customers without naming Epic, Cerner, Workday, or similar. Lark is a named coaching partner in a testimonial.
Pricing
Enterprise quote only. Premium is a separate subscription. Implementation/support are not list-priced on the page.
Notes & Limitations
- Branding: buyers will see Google Health Enterprise, Fitbit Enterprise (legacy), and Fitbit Health Solutions used interchangeably in the market.
- Many outcome stats are unpublished internal pilots; footnotes say not for medical use.
- Feature availability varies; Gemini features are disclaimed separately.
- “National” follows U.S. employer/MA/care marketing.
Sources
Tags: Fitbit · Google Health · wearables · population health · employer wellness · Medicare Advantage